Microsoft Dynamics AX Retail Essentials

Microsoft Dynamics AX

Microsoft Dynamics AX Retail Essentials

Microsoft Dynamics AX Retail Essentials enables retailers of all sizes, all around the world, to be dynamic. Microsoft Dynamics AX Retail Essentials delivers a complete shopping experience, with a seamless and differentiating omni-channel solution that is modern, mobile, and global. With end-to-end capabilities from modern point of sale (POS), store operations, merchandising, e-commerce, call center, marketing, and customer care, to supply chain, financials, and more, Microsoft Dynamics AX Retail Essentials can be deployed in the way that makes the most sense for your business.

Omni-channel is all about being connected to those channels where your customers shop. It’s about providing information, easy and consistent shopping experiences, and encouraging customers to have a relationship with your brand. Customers move from social networks, to online stores, to in-store experiences, and they expect seamless and consistent engagement with the retailer.

EMV Payments
EuroPay, MasterCard and Visa (EMV) is a chip technology used globally in place of the magnetic stripe. EMV chip technology helps to reduce card fraud in a face-to-face card-present environment, provides global interoperability and enables safer and smarter transactions across contact and contactless channels.

Modern POS
Today’s customers live in a connected world and are well informed when making a purchase—before they even walk into a store. In a time when customers are shopping on their terms, retailers need to find ways to better serve and provide them with amazing in-store experiences! To best engage customers, retailers must empower their employees to provide excellent customer service. This is where AX point of sale (POS) can become point of service—using rich clientele capabilities in the Microsoft Dynamics AX Modern POS solution.


add products-450


Sales screen 1-450

Customizable POS










Customers are connected, informed and want shopping choices. They want the option of going to a physical store, browsing on a tablet at home, or shopping on-the-go using a smartphone! E-commerce and social features in Microsoft Dynamics AX Retail Essentials provide today’s retailers with an opportunity to engage and connect with customers through an omni-channel shopping experience. Retailers can easily connect with friends and followers and can gather purchasing intentions and preferences on Facebook, Twitter, and Pinterest.

Easily plan, execute, and measure campaigns from start to finish. AX lets you bring your marketing vision to life—engage customers with personalized, multi-channel campaigns, build pipeline, and demonstrate the impact of your marketing. Features include:

  • Content and spend management
  • Execution planning
  • Campaign nurturing and automation
  • Media buying and planning

Supply Chain Management
To have control, you need a real-time view of your business and products. With that control, you can have more efficient people and processes, a better handle on costs, happier customers and, ultimately, greater profits. Features include:

  • Buying
  • Replenishment
  • Order management
  • Warehouse and transportation logistics

Increase insights into your financial organization, and streamline financial planning and performance management, while attending closely to cash flows, controls, costs, and risk, with one integrated solution that helps you re-imagine finance to drive impact.

  • General ledger
  • Budgeting, planning, and forecasting
  • Accounts payables
  • Accounts receivables
  • Fixed assets
  • Cost accounting and financial controls
  • Cash and bank management
  • Consolidation
  • Operational reporting and analysis

Learn more about how Microsoft Dynamics AX Retail Essentials can help you into the future!