Customer Service

The Importance of Empathy Versus Sympathy in Customer Service

Sympathy involves identifying with and even taking on another person’s emotions. A sympathetic response is, “That really makes me angry, too. I promise to fix it.” Empathy refers to acknowledgment and affirmation of another’s emotional state. An empathetic response is, “I can understand why that makes you angry. I’ll do my best to help you find a resolution.” By David Braun, Help Desk Technician Many years ago, I participated in a training for a call center […]